I Hate Branding. Unfortunately, It Matters.

A reluctant guide for Salesforce learners who’d rather build Flows than personal brands.
I didn’t get into Salesforce to pick fonts or agonize over hex codes. I got into it to solve problems, automate processes, and maybe — just maybe — help a business run smoother.

But here I am, knee-deep in a branding audit for Clear Concise Consulting, questioning my life choices because I spent an entire afternoon debating between two shades of blue that look identical to the untrained eye.

Turns out, having a nice logo and some colors isn’t the end. It’s just the beginning.
Here’s the harsh truth: You can be the most competent Salesforce admin out there, but if no one knows you exist, it doesn’t matter.

Today, especially for those of us transitioning into tech or building a new career path, visibility is crucial. And visibility often starts with branding.

A reluctant guide for Salesforce learners who’d rather build Flows than personal brands.
I didn’t get into Salesforce to pick fonts or agonize over hex codes. I got into it to solve problems, automate processes, and maybe — just maybe — help a business run smoother.

But here I am, knee-deep in a branding audit for Clear Concise Consulting, questioning my life choices because I spent an entire afternoon debating between two shades of blue that look identical to the untrained eye.

Turns out, having a nice logo and some colors isn’t the end. It’s just the beginning.
Here’s the harsh truth: You can be the most competent Salesforce admin out there, but if no one knows you exist, it doesn’t matter.

Today, especially for those of us transitioning into tech or building a new career path, visibility is crucial. And visibility often starts with branding.

A reluctant guide for Salesforce learners who’d rather build Flows than personal brands.
I didn’t get into Salesforce to pick fonts or agonize over hex codes. I got into it to solve problems, automate processes, and maybe — just maybe — help a business run smoother.

But here I am, knee-deep in a branding audit for Clear Concise Consulting, questioning my life choices because I spent an entire afternoon debating between two shades of blue that look identical to the untrained eye.

Turns out, having a nice logo and some colors isn’t the end. It’s just the beginning.
Here’s the harsh truth: You can be the most competent Salesforce admin out there, but if no one knows you exist, it doesn’t matter.

Today, especially for those of us transitioning into tech or building a new career path, visibility is crucial. And visibility often starts with branding.